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Licensed brand · Home collections by VCNY Home
A warm, welcoming home where favorite memories are made.
Hallmark home collections make it easy to decorate year-round, from festive holiday touches to everyday moments worth celebrating.
The Hallmark brand helps people create caring, connected lives full of meaningful moments, and nowhere do those moments happen more than at home. Our Hallmark home collections help shoppers create a space that feels warm and welcoming: a place everyone wants to gather, celebrate and make memories together, with a design range that lets every home reflect its own style.
Celebration · Welcoming · Creative · Timeless · Joy · Festive · Trusted · Cozy · Inspiring
Ages 25–55
Meet the memory maker.
A family-oriented shopper, most often in their mid-30s to mid-40s, who wants a cozy home that brings everyone together.
Prioritizes creating a cozy, welcoming home
Appreciates products that evoke nostalgia and tradition
Values quality and will pay a premium for trusted brands
Seeks premium home goods with practical luxury and durability
Three holiday stories
Modern & Bright
Candy stripes, nutcrackers and fa-la-la typography in bold, playful color.
Categories
Bedding · Pillows · Throws · Tabletop · Décor
Celestial
Silver stars, midnight blues and snowy landscapes for a quiet, glowing season.
Categories
Bedding · Pillows · Throws · Bath · Décor
Crafted · Joy to the World
Stitched hearts, heritage plaid and folk-art snowflakes with heirloom charm.
Categories
Pillows · Throws · Tabletop · Kitchen · Gifting
The palette
Holiday Red
Evergreen
Snow
Midnight
Frost
Gold
Blush
Cocoa
In real homes
For retail buyers
Bring Hallmark to your stores.
Programs are built around your customer, store count and price architecture. Our team follows up with line sheets and availability.
Categories
Bedroom, bath, kitchen, living room, outdoor and dining, plus Valentine’s Day, Easter, Mother’s Day, Summer, Halloween and Harvest
Positioning
Trusted, premium-feeling programs with broad family appeal
Showrooms
330 Fifth Avenue, New York · Miami
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